Laboratorio Chimico Deca
Coordinating field activities across the pharmaceutical commercial network
One platform — a mobile app for people in the field, a web back office for HQ — that brings all commercial-network work into a single environment: from organizing events with physicians to managing external congress attendance, from collecting clinical-study data to internal training initiatives.
Today the system is the operational reference point for Laboratorio Chimico Deca's commercial network, and it keeps evolving to become the core tool supporting every commercial process in the company.
An event as seen in the area-manager app and in Deca's HQ back office.
Deca spent a lot of time keeping a complete picture of what was happening, and people in the field wasted time chasing information across different channels.
Laboratorio Chimico Deca is a historic Milanese pharmaceutical company that operates through a network of over 140 medical science liaisons: people who every day meet physicians, organize training events, support clinical studies on products, and manage budgets for congresses and education initiatives.
Coordinating such a large structure across hundreds of parallel activities — each with its own rules, deadlines, approvals, and budgets — had become very hard to manage through email, phone calls, WhatsApp, and spreadsheets.
When we started with Deca, the stated need was an app for pharmacy orders through sales agents. Looking at the real problem, the deepest pain sat elsewhere — in communication between the field network and HQ.
Events with the medical community, congress registrations, materials to update on field tablets, clinical studies to follow: everything traveled on different, untraceable channels. For HQ that meant little control (who is registered for which event? who saw the latest update? how much budget has already been used?), for the commercial network fragmentation and lost time.
We changed direction with the client, and after the first delivery the project grew organically to cover adjacent processes.
The app became the daily work tool for over 120 medical science liaisons and for the 16 area managers in the network: the place where Deca's commercial activities flow. HQ now has a continuous, real-time view of everything happening in the field. The system is the source of truth where all information is tracked and organized, and this is changing how Deca plans and makes decisions.
In the first 18 months of operation, the system already moved meaningful volumes:
For us it was essential: it means having everything in one place instead of scattered across channels that are hard to monitor.
Two things defined how we work with Deca: an iterative approach — the app grew one feature at a time, starting from the most urgent needs and adapting as new ones emerged — and a team in direct contact with the client, where the people who build the app are the same people who talk to those who use it.
That cut dead time between a request and its implementation, reduced communication noise, and gave the team direct ownership of the product — visible in the quality of technical choices and in how quickly Deca gets what it asks for.
Meeting every week is the best choice: both sides stay updated, and if there are doubts you can act right away instead of waiting for a delivery maybe twenty days later.
The FAR project didn't stop. We're working on new structural fronts, including gradually replacing the legacy system Deca still uses today for agenda and CRM.
The next step is evolving the platform with artificial intelligence, on top of the structured data foundation already built, to support operational decisions, automate repetitive work, and unlock forms of analysis that would be unthinkable today.
The three strengths I recognize in Revo are availability, competence, and proactivity. Always present is a real openness to new topics.